Branding 101

Branding 101

6

Feb

2013

No matter how innovative your small business service or product is, you need to make potential clients aware of it before you can turn it into a success. Marketing is the method that most small business owners use to get word out about their company, but marketing isn't just about putting a sales message on a postcard and m ...
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Thirsty Thursday

Thirsty Thursday

23

Jan

2013

We recently completed  3 promotional flyers, web banners and promotion web pages for Dextress Hair | Face | Body. Dextress came up with the catchy names and Strawberry Elephant created attention-grabbing graphics to capture their customers attention. ...
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Powerful eMarketing

Powerful eMarketing

14

Jan

2013

Email marketing is a cost effective way to stay in touch with your clients and reach out to new prospects. Here are a few reasons you might want to use email marketing in your own business:Email marketing is inexpensive - You don't have to pay for printing or postage when you are using email to communicate ...
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Creative Colour

Creative Colour

7

Jan

2013

Colour is one of the most powerful elements of design for branding, direct mail, advertising, and many other marketing materials.Why? Because colour is a form of nonverbal communication. Research has shown that colour increases brand identity, assists in memory, increases a reader’s participation in adverts, and improves ...
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New Poster Designed

New Poster Designed

16

Dec

2012

Check out the new poster that we designed for Dolphins Health Precinct's Triathlon Training. We hope you'll agree it's pretty eye-catching! ...
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2013 Colour of the Year

2013 Colour of the Year

13

Dec

2012

Every year we excitedly await the release of the next year's PANTONE "it" colour. Next year (2013), we are pleased to see Emerald green is making it's way into the design world. Following is an excerpt from the PANTONE Press Release:PANTONE 17-5641 Emerald, a lively, radiant, lush green, is the Colour of th ...
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Monotonous or Memorable?

Monotonous or Memorable?

28

Nov

2012

Logos are the centrepiece of a company's brand. People are exposed to way too many concepts and ideas on a daily basis to remember them all. So our minds organise all of that information into categories. Your company's logo should be the symbol for everything that your company represents. When a customer sees your logo, the ...
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